Automotive films are made of polyethylene terephthalate. It is a thermoplastic polymer resin that belongs to the polyester family. It exhibits high level of clarity, tensile strength, dimensional stability, and ability to undergo a number of surface-applied treatments, which makes it a good option for the manufacture of window films. The use of automotive films as window tints is continuously gaining importance due to the increasing adverse effects of global warming.

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Automotive films used as window tints provide high level of visibility, reduction in glare, attractive sporty look, powerful heat rejection, protection against UV rays, and protection against scratches. In some cases, they are even employed to attain privacy. Apart from window tints, automotive films can also be used for paint protection and car wrapping for decorative purposes. The automotive industry has been continuously growing for the last few years, especially in the passenger vehicles segment. This is one of the major reasons for growth of the market for automotive films.

Based on material used to manufacture the film, the market for automotive films can be segmented into dyed films, metallized films, hybrid films, and ceramic films. Metallized films reject more amount of heat and light as compared to dyed films. However, due to the disadvantage that metallized films may interfere with the radio and GPS systems, they are used only when required. Non-metallized films are preferred over metallized films

The color that an automotive film gets is actually the result of the dye or metal used to manufacture the film. Hybrid films offer the advantages of both dyed films and metallized films. A hybrid film consists of three layers of coating: a layer of dye, a layer of metal, and a protective coating. Hybrid films are costlier than dyed or metallized films. Ceramic films is the latest development in the market. They overcome a large number of disadvantages, generally encountered by the other three options. However, ceramic films is a highly expensive option when it comes to automotive window tinting.

Geographically, the global automotive films market can be segmented into Asia Pacific, North America, Latin America, Middle East & Africa, and Europe. Asia Pacific leads the global automotive films market and the trend is expected to continue in the next few years. Countries such as China, Japan, Australia, India, and South Korea are some of the major contributors to growth of the market in the region. This is primarily due to the growing automotive industry in these countries, led by rapid urbanization, increasing industrialization, and rising disposable incomes.

Based on vehicle type, the market for automotive films can be segmented into passenger vehicles and commercial vehicles. The passenger vehicles segment holds a major market share and is expected to expand significantly during the forecast period, especially in developing nations in Asia Pacific. This is one of the major reasons for growth of the market for automotive films in the region in the last few years.

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The major players in the market for automotive films are 3M Car Care, Ergis, Garware Polyester, Eastman Chemical Company, Avery Dennison Corporation, Hexis SA, Lintec Corporation, and Saint Gobain.

The market for automotive films has been expanding considerably for the last few years and it is expected to expand at a considerable pace during the forecast period, especially in segments such as window tints and decorative films as well as passenger vehicles.