Global Generator Sales Market: Overview

Globally, the demand for uninterrupted and reliable power supply has increased significantly. This, in turn, results in increased sales of generators. Both gasoline and diesel generators have become ubiquitous in modern society. Even the best power grids can be affected by downtime, and when they do, generators step in to provide electricity and power.

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Generators are therefore touted as robust mediums providing backup power in industrial buildings, data centers, hospitals, construction sites, and remotely located buildings and cabins. They also provide backup power in emergencies.

Among the various end-use segments, the industrial sector is expected to report growth at the fastest pace during the forecast period. The rising demand for uninterrupted power supply will promote the installation of generators across industries. Voltage drops and power outages adversely affect the pace of industrial processes. They also lead to equipment malfunction, owing to which, industries often demand generators of different power ratings to support specific machines.

The report on the global generator sales market aims at analyzing the various sales and marketing strategies adopted by the leading enterprises manufacturing generators. It also studies the factors that have been impacting the market’s growth trajectory between 2016 and 2024. In order to present a coherent analysis of the global generator sales market, the report segments it by type, application, end user, power rating, and geography.

Global Generator Sales Market: Key Opportunities and Threats

Recently, authorities in the U.S. have amended emissions norms for gas and diesel generators, which is likely to have a positive effect on the generator sales market in the country. Generators manufactured in accordance with the latest environmental standards ensure significant reductions in the emission of greenhouse gases. Such policies are expected to help the generator sales market to grow in the near future.

Authorities around the world are planning huge investments in industrial facilities, datacenters, real estate, power generation, and telecom and IT. The demand for reliable power supply will consequently increase substantially in response. This rising demand for efficient power sources is expected to boost the market for generator sales.

Based on power rating, the 350–1000 kVA generators segment has been witnessing increased adoption across real estate, commercial, and telecom and IT sectors. Since high-power equipment is not required for domestic use, the growth exhibited by the 350–1000 kVA segment in this sector has been marginal. Nevertheless, during the report’s forecast period, the demand for 350–1000 kVA power rating generators is likely to be higher than other power rating generators.

Global Generator Sales Market: Region-wise Outlook

Besides growing demand from industries, the generator sales market will also gain impetus from rapid industrialization in developing economies such as India, China, Brazil, and Mexico. The rapid urbanization witnessed in these countries has encouraged them to switch to cleaner sources of power for both backup uses and utility. This has created lucrative opportunities for generator sales. Furthermore, the rising demand for generators in financial institutions, malls, data centers, and residential sectors in these countries will also significantly aid the expansion of generators sales market in emerging nations.

Global Generator Sales Market: Competitive Insight

To present a holistic overview of the market, the report profiles some of the leading vendors operating therein. It examines the most successful sales strategies they have adopted in the recent past and studies the companies on the basis of their financial overview, product portfolio, and recent developments. Some of the companies profiled in the report are Himoinsa S.L. (Spain), Caterpillar Inc. (the U.S.), and MTU Onsite Energy (Germany) among others.

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The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.